Semilac UK

Innovative Polish nail brand Semilac wanted to become more well known to the UK trade so its products would be used in more beauty salons. With our support with both award entries and publicity, the SemiFlash range won Gold at the Pure Beauty Awards. This resulted in a lengthy feature in leading trade magazine Professional Beauty. The Semilac Flash Sunlight range later won Best New Hands and Nail Product at the Pure Beauty Global Awards. With our help, Semilac CEO Monika Shine featured in nail industry magazine Scratch after winning Beauty Entrepreneur of the Year at the English Women’s Awards, and also featured on TheBusinessDesk.com. The growth of the UK company enabled the team to establish a larger HQ in the West Midlands, in addition to the flagship salon in Solihull.