Leading nationwide pizza delivery chain – Aliona Vilani

When you’re pre-launching a low fat pizza range and wanting to specifically appeal to women and anyone watching their calories, aligning with a Strictly Come Dancing favourite (top of the weekend TV ratings at the time) is a tasty option.

We selected Aliona Vilani to head up this online campaign and trial the range with her family and friends, all of which could be viewed and experienced across social media on Twitter,

Known for her strict diet and fitness regime, Aliona is very health conscious but likes pizza and loves to have a cheat day – so this was a win, win for both parties.

She sampled the new low fat range and loved it, became a food critic and aired her findings with her fans – creating a sizeable buzz and getting people talking and sharing!